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WebTrends Analytics 8
WebTrends solutions are packaged with features and capabilities that are tailored to the needs of your business. For example, experience has shown that organizations that are just getting started with web analytics get the results they're looking for from the Standard Package. But many companies with specific marketing, conversion analysis and commerce requirements need Advanced Marketing or Commerce packages.

Learn more about the WebTrends Analytics® 8 packages, and discover which one is right for you. Note: This isn't a comprehensive list of the features available in each package, but it provides a good representation of the kinds of benefits they can provide.

Standard Package: The Foundation for Web Analytics

The WebTrends Analytics® 8 Standard Package provides the essential web analytics reports that can be used as the foundation for building an organization-wide web analytics program. There are a wide variety of reports that you can start using right away, and can be easily configured to meet your business needs.
The Standard Package is ideal for organizations just getting started in online marketing or with basic reporting requirements.
Here are some of the things it can help you do:

1. Identify which referring sites and search engines are driving the most traffic to your site
2. Take action to improve conversion by identifying where people enter into your conversion processes and what pages drive them out
3. Understand which content visitors access most
4. Measure the effectiveness of your site design by identifying the paths visitors take through your site
5. Understand the geographic distribution of your visitors by country, state or city
6. Measure your top-performing onsite search terms

Marketing Package: Accurate Campaign Optimization
The WebTrends Analytics® 8 Marketing Package allows you to prove and improve the impact of online marketing campaigns on your web channel. It's designed for companies looking for in-depth accurate reporting on online campaigns and search marketing programs.

WebTrends Analytics 8 measures your campaigns by the most precise visitor measure available-unique visitors-proving accurate conversion results over the lifetime of your campaigns.

Here are some of the things it can help you do:

1. Increase your campaign ROI
2. Identify top performing campaigns and eliminate poor performers
3. Overcome campaign double-counting by measuring unique visitors over time
4. Measure and compare performance of your online demand channels-search, affiliates, email, banners, and more-down to individual campaign using pre-defined campaign drilldown hierarchy
5. Accurately identify which campaigns drive the highest conversion by measuring the number of unique visitors that respond to each campaign
6. Measure performance of paid and organic search
7. Identify the impact organic and paid search terms have on your online sales
8. Measure lifetime value by campaign
9. Measure the impact of your campaigns by geography

Advanced Marketing Package: Campaign Optimization Plus Custom Reporting
The Advanced Marketing Package allows you to leverage WebTrends Analytics® 8 market-leading custom reporting to design reports that are specific to the needs of your business. Increase your campaign ROI when you measure campaign performance by events and customer behavior. It's built for non-commerce companies needing the flexibility to design marketing reports that answer questions that are unique to their business.

Here are some of the things it can help you do:

1. Measure and compare performance of your online demand channels-search, affiliates, email, banners, and more-down to individual campaigns using conversion and performance results that are unique to your business
2. Design custom reports on any data WebTrends collects
3. Easily measure the outcome of A/B testing based on the performance results that are unique to your needs
4. Identify which campaigns drive the most conversions
5. Identify the impact organic and paid search terms have on driving online conversion
6. Identify which paid and organic search terms drive visitors to your most valuable content
7. Define visitor segments that are relevant to your business and measure campaign results by these unique segments
8. Answer unique questions that are important to your business

Commerce Package: Powerful Merchandising Analysis
The Commerce Package is ideal for organizations that are looking to optimize the effectiveness of their eCommerce initiatives. It's built for e-commerce companies that need to track campaign and product mix performance tied to revenue results and leverage market-leading custom reporting to design reports that are specific to the needs of your business.

Here are some of the things it can help you do:

1. Use WebTrends 5-point Scenario Analysis to determine what landing pages are driving people into your shopping cart and identify key exit pages that detour people from converting
2. Quickly identify top performing products to increase sales
3. Leverage WebTrends Product Drilldown to easily view and compare product performance from product category down to individual SKU
4. Have a complete view of all your product performance results in one view-from average order value, revenue, orders-including custom results that are unique to your online business
5. Identify which campaigns and search terms (paid or organic) drive the highest sales and which products are being sold per campaign or search term
6. Determine which visitor segments drive the most revenue for your organization
7. Isolate products and campaigns that are most effective at converting new buyers
8. Determine which products and campaigns are most effective at driving repeat sales
9. Measure how on-site search drives product sales and isolate customer needs based on terms that are searched for but produce no results